Why Are Companies Going Woke?
In recent years, a growing number of companies have started embracing a more outspoken stance on social issues, often referred to as “woke” culture. But why are companies going woke?
1. Customers Care About Causes
One of the strongest reasons companies are going woke is that customers are increasingly looking for companies with a social conscience. People want to buy from companies that are actively working to make the world a better place. This is reflected in the growing number of corporations who have adopted a “corporate social responsibility”, or CSR approach to doing business.
2. To Attract and Retain Talent
Another reason why companies are going woke is to appeal to a younger and more socially conscious generation of employees. According to a recent survey by Deloitte, over 70% of millennials surveyed said they looked for employers who were taking meaningful steps to address social issues when considering a job.
3. To Avoid Being Seen As Behind the Times
The final reason why companies often go woke is to avoid being seen as out-of-date or out-of-touch. Companies that embrace social causes are seen as more progressive and forward-thinking. This helps them stand out in the ever-competitive world of business and make sure that they remain relevant to their customers.
All in all, it’s clear that companies are increasingly going woke due to numerous factors. Whether they’re trying to stay competitive or just trying to do the right thing, businesses realize that embracing a more socially conscious approach is the way of the future.
For employers, the benefits are clear – employees want to work for companies that are making a positive difference in the world.
1. How does the ‘woke’ trend benefit companies?
The ‘woke’ trend has been instrumental in helping companies build trust with their customers by recognizing and addressing social issues, including racism, sexism, and other forms of injustice. This type of branding helps companies appeal to a wider range of customers by showing that they care about more than just selling products and services, but also care about creating a better world. Companies are also increasingly motivated to embrace the ‘woke’ trend because it helps them share a positive message about their commitment to social justice and allows them to attract and retain socially conscious customers.
3. What strategies are companies using to successfully adopt a ‘woke’ culture?
Some strategies companies are using to successfully adopt a ‘woke’ culture include:
1. Developing and nurturing an inclusive workplace – aiming to foster understanding, respect, and inclusion of diverse perspectives within the workplace. This can include implementing employee-focused initiatives such as wearing pronouns on name tags, offering diversity and inclusion training, and creating diversity councils to help create an environment of belonging.
2. Showing solidarity with their customers and stakeholders – actively engaging in discussions around social issues that are important to customers, mobilizing resources to further social outcomes, and consistently speaking up for the beliefs and values of their stakeholders.
3. Supporting communities – engaging with and providing tangible support to communities that organizations or companies can’t offer solutions to directly. This can include donations, partnerships, and advocacy.
By engaging with these strategies, companies can further develop their ‘woke’ culture and more effectively contribute to meaningful social change.